The Dubai City Essay Example

The Dubai City Essay Dubai is the most populous city in the United Arab Emirates (UAE) and is one among the seven emirates. It is situated on the Arabian Peninsula along the southern coast of the Persian Gulf. To distinguish it from the emirate, Dubai city is sometimes referred to as the Dubai Municipality. This city has been estimated to have existed for more than one hundred and fifty years prior to the formation of UAE. Within the federal framework, Dubai shares economic, political, military and legal functions with its fellow emirates. However, each country has its own jurisdiction over special functions such as upkeep of local facilities, provision of local facilities and civic law enforcement (Brown, 2006, p. 15). In this union, Dubai has the largest population and is the second largest after Abu Dhabi. In the country’s legislature, veto power is exercised on matters that are considered of national importance. In the early 19th century, Dubai was established and operated independently until 1833. With the British government, the country signed the general maritime peace treaty. In 1892, the country came under the protection of the United Kingdom after an exclusive agreement. The country has a history of being an important port for foreign based traders, most of them coming in from India. Ultimately, many of the traders ended up settling in the nation because of the conducive investment and trading environment the nation had. The fame of the country started as early as 1820s and is still very much pronounced today. Today, the nation is mostly referred to as the City of Dubai (Omar, 2006, p. 11). During these times, Dubai was very well known for exporting pearl. We will write a custom essay sample on The Dubai City specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Dubai City specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Dubai City specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Unanticipatedly, the trade was dismissed by the events of the World War 1 in 1930s. The effects of the great depression in the late 1920s also devastated the growth and development of the city. In the realm of the economic challenges the city faced, it experienced massive migration of people to seek better living in parts of the Persian Gulf. The 1950s marks the time when the British moved its local administration offices to Dubai and thus airport, telephone and electricity services were established in the city. The town joined Qatar in 1966 to form a new monetary unit, Dubai/Qatar Riyal. This move led to the devaluation of the Gulf Rupee that had previously lasted as the medium of exchange. Still in 1966, oil was discovered in Dubai and the town granted concessions towards international oil companies. When it was discovered, a large influx of foreign workers mainly Pakistanis and Indians was experienced by the city (Ciecko, 2006, p. 19). Through some estimates, the population of the town grew by more than 300% from 1968 to 1975. The Britain protectors left the Persian Gulf in 1971, leading the emirates to join and form the United Arab Emirates (UAE). Dubai joined fellow emirates in adopting a uniform currency, the UAE dirham. Despite the influx of the Lebanese immigrants fleeing civil war in Lebanon in 1970, the city continued to grow rapidly because of the revenues collected from trade and oil. In 1979, Jebel Ali port was established, becoming the largest manmade port around the world. This port enabled the foreign companies to have an unrestricted importation of labor as well as export capital (Rugh, 1997, p. 23). In 1990, the effects of the Persian Gulf War had a large impact on the city. This war created uncertainty in the political fields within the whole region. As a result, the economy experienced a shock as Dubai banks withdrew their funds massively. During the Persian Gulf War, Kuwait trading community moved their businesses to Dubai. During the Shia unrest, communities from Bahrain also moved their businesses to the city since it was felt as the best investment site in the region by then. During the Persian Gulf War, the city provided refueling services at Jebel Ali free zone to allied forces. The town provided the same services during the 2003 invasion of Iraq. After the Persian Gulf War ended, oil prices increased largely, encouraging the nation to highly focus on tourism and free trade. The model to develop clusters of new free zones was fueled by the success of the port. The clusters included Dubai Maritime City, Dubai Media City and the Dubai Internet City. Dubai marketed its tourism sector through the construction of Burj Al Arab which up to now serves as the tallest freestanding hotel in the world, and also as the most developed residential holdings. In creating Dubai’s skyline, the country since 2002 has experienced increases in private real estate investments. This development was aided through engaging in projects such as Burj Dubai, The World Islands and The Palm Islands (Khalaf, 2000, p. 27). In the recent years, the city had robust economic growth, which has been accompanied by high inflation rates. In 2007, the rate of inflation stood as 11. 2%, measured against consumer price index. The inflation rise is attributed to doubling trend of residential and commercial rental costs, which have caused substantial increase of living costs for the citizens. The city lies directly within the Arabian Desert. Its topography is however different from the ones within the emirates zone, making the city appear unique. A larger portion of Dubai’s landscape is highlighted by gravel deserts and sandy desert patterns. Gravel deserts dominate the southern part of the city. The sand is composed of coral and crushed shell and it is also white, clean and fine. The eastern part of the city is made up of a north south running line of dunes formed with salt crushed coastal plains. Far to the east, the dunes are tinged red with iron oxide (Sultan, et al, 1999, p. 31). There is a flat sandy desert forming a paving path towards the Western Hajar Mountains that found to stretch along the Dubai’s border with Oman at Hatta. These mountains have a landscape that in shattered, jagged and arid, rising to a height of 1300 meters. The city does not have any natural water body or oases, but only a natural inlet called Dubai creek, dredged to make it deeper for use by large vessels. The city has multiple waterholes and gorges, at the base of Western Al Hajar Mountains. The vast sea of sand dunes in the southern part forms a desert known as the Empty Quarter. The city is located in a very stable zone, bearing in mind that Zargos Fault which is the nearest seismic fault line is one hundred and twenty kilometers from the UAE territory, limiting the possibilities of seismic impacts on Dubai. Through expertise consultation, the region has minimum possibilities of experiencing tsunami because the waters of the Persian Gulf are not deep enough to trigger the disaster (Marios, 2007, p. 16). The sandy desert that surrounds the city nurtures occasional date palm trees and also supports wild grasses. In the east of the city, desert hyacinths grow as ghaf and acacia trees grow in the flat plains. Dubai’s natural parks are composed of both indigenous and imported trees. The indigenous trees include neem and date palm whereas the imported trees mainly include eucalyptus. The parks still have a variety of animals such as Arabian Oryx, falcon, desert fox, caracal, striped hyena and the houbara bustard. This city lies in a migration path of birds towards and from Africa, Asia and Europe, through which about 320 migratory birds pass during autumn and winter. The waters of Dubai also harbor more than 300 species of fish, with hammour being the most popular. The city has a hot and humid climate with monthly recordings of over 40 degrees Celsius. The highest recorded temperature is usually 47. 3 degrees whereas the lowest recorded is seven degrees. The city receives light rains of about 150 millimeters annually, precipitations coming in March, February and January. Heavy rains usually come in winter months, recording 120mm. High humidity levels are experienced in cooler winter periods and the mean humidity in the country is 60% (Daniela, 2002, p. 24). Dubai has a multicultural and diverse community. This was after the arrival of nationals and ethnic groups, first Iranians, Indians and Pakistanis. Only infrequent and minor episodes of ethnic tensions have ever been reported despite the diversity of the whole population. The common conflicts occur between expatriates who are recently and frequently visiting the city. In 1994, Muslim laborers and the Hindu clashed leading to deportation and detainment of Pakistani and Indian workers. The cosmopolitan nature of the society is indicated by the diversity of cuisine. Arab food is readily available and very popular. The consumption and sale of pork is regulated though not illegal, being sold in designated areas and to non Muslims. To purchase alcohol within the city, a liquor permit is required, or else obtained from restaurants and bars within five and four star hotels. Bollyhood and holly wood movies have made the city fame through their popularity. The city attracts celebrities from international cinema and the Arab community because it is where annual Dubai international film festival is held. The nation has an active musical scene, with musicians Phil Collins, Celine Dion, Shakira, pink, Elton John, Santana, Aerosmith, Tarkan, Diana Haddad and Amrdiab having frequent visits to the city and making musical performances (Martin, 1993, p. 67).

Free Essays on Death Of A Sales Man

A Tragic Hero in Arthur Millers â€Å"Death of a Salesman† Tragedy was a very controversial issue in literature until recent years. Recent figures in literature have set a clear definition for tragedy. Author Miller is one of these figures. Plays and novels have distinguished the definition of tragedy. According to the Merriam-Webster Dictionary tragedy is a serious piece of literature typically describing a conflict between the protagonist and a superior force and having a sorrowful or disastrous conclusion that excites pity or terror. Miller’s explains that a tragic hero does not always have to be a monarch or a man of a higher status. A tragic hero can be a common person. A tragedy does not always have to end pessimistically; it could have an optimistic ending. The play Death of a Salesman, by Arthur Miller, is a tragedy because its hero, Willy Loman, is a tragic figure that faces a superior source, being the American dream and the struggle for success. Loman also excites pity in the reader because of his defeat and his inability t o become a success or teach his children how to make their lives successful. Miller defines a flaw as â€Å"an inherent unwillingness to remain passive in the face of what one conceives to be a challenge to one’s dignity†¦Ã¢â‚¬  (Penguin USA) Loman fulfills many of the requirements of being a tragic hero. Willy is not â€Å"flawless† in his actions, which by Miller’s standards make him a tragic hero. It is not wrong for Willy to have flaws and it does not make him a weaker man but a tragic figure. Miller designed the play so that Willy could be a tragic hero and for this he needs to have a flaw. Willy’s flaw is that he is unable to see things in a more realistic perspective. Charley says something in the play that sums up Willy’s whole life. He asks him, "When the hell are you going to grow up?" Willy’s spends his entire life in an illusion. He sees himself as a great man that is popular and su... Free Essays on Death Of A Sales Man Free Essays on Death Of A Sales Man A Tragic Hero in Arthur Millers â€Å"Death of a Salesman† Tragedy was a very controversial issue in literature until recent years. Recent figures in literature have set a clear definition for tragedy. Author Miller is one of these figures. Plays and novels have distinguished the definition of tragedy. According to the Merriam-Webster Dictionary tragedy is a serious piece of literature typically describing a conflict between the protagonist and a superior force and having a sorrowful or disastrous conclusion that excites pity or terror. Miller’s explains that a tragic hero does not always have to be a monarch or a man of a higher status. A tragic hero can be a common person. A tragedy does not always have to end pessimistically; it could have an optimistic ending. The play Death of a Salesman, by Arthur Miller, is a tragedy because its hero, Willy Loman, is a tragic figure that faces a superior source, being the American dream and the struggle for success. Loman also excites pity in the reader because of his defeat and his inability t o become a success or teach his children how to make their lives successful. Miller defines a flaw as â€Å"an inherent unwillingness to remain passive in the face of what one conceives to be a challenge to one’s dignity†¦Ã¢â‚¬  (Penguin USA) Loman fulfills many of the requirements of being a tragic hero. Willy is not â€Å"flawless† in his actions, which by Miller’s standards make him a tragic hero. It is not wrong for Willy to have flaws and it does not make him a weaker man but a tragic figure. Miller designed the play so that Willy could be a tragic hero and for this he needs to have a flaw. Willy’s flaw is that he is unable to see things in a more realistic perspective. Charley says something in the play that sums up Willy’s whole life. He asks him, "When the hell are you going to grow up?" Willy’s spends his entire life in an illusion. He sees himself as a great man that is popular and su... Free Essays on Death Of A Sales Man Seeking the American Dream of Success Arthur Miller’’s â€Å"â€Å" Death of A Salesman†Ã¢â‚¬  could be described as a study in the American Dream ideology, a system that at times is indescribably brutal and at other times compassionates. Author Miller's plays are usually associated with real life issues filled with failure and disappointment. The author's main character, Willy Loman, is a traveling salesman that spends his whole lifetime trying to find success based on looks and popularity. Willy Loman is a product of this ever-increasing society, obsessed with measuring success by popularity and material wealth and unfortunately emphasizing these principles upon his family. For Willy Loman, to be liked was the definitive criterion of life success. The American dream of wealth and luck became Willy’’s dream, and it almost became reality. Willy realizes that in fact he has lived his life in vain, never achieving nor succeeding but remaining a shad ow of his ambition. It is this sudden insight that urges him into a fantasy, afraid to face the future. It is only through Willy’’s failure as a salesman that his innate desire for the outdoors is exposed. At the end of the play, Charley mentions, â€Å"â€Å"†¦Ã¢â‚¬ ¦ He was a happy man with a batch of cement †¦Ã¢â‚¬ ¦ so wonderful with his hands †¦Ã¢â‚¬ ¦ he had the wrong dreams, all wrong.†Ã¢â‚¬ . It has been often said that the play emphasize the path not taken may have been the right one, still Willy holds the inability to see who and what he is. Miller has created Willy’’s wife Linda in such a way, that it is difficult to confirm whether she is a positive or destructive force upon him. It is hard to understand why she allows this deception to rise to the level that it does. The love Linda holds for Willy is relentless. She sees herself as his protector, allowing him to laps into his illusions where he feels contentment. But i n her love for her husband she is ironically his destroyer. Linda in he...

Finance In mauritius Essay Example | Topics and Well Written Essays - 2250 words

Finance In mauritius - Essay Example The rising market volatility due to the growing speculation in the stock markets led to failure in payment of debt among the banks, insurances and mortgage companies. The gravity of the problem was such that even the banks with huge capital reserves could not evade the situation (Mohamudally-Boolaky & Ramlall, 2010). This led to the fall of the one of the four pillars of Wall Street Lehman Brothers while some of the once ‘unfathomable to fall banks’ were either taken over at very low valuations or had to be rescued by the government. 1.1 Background Chan Lau (2008), states that the credit turmoil sent the US economy into a jittery. Even the European economies could not escape from the crisis and it gradually spread across the emerging economies. Initially, it was believed that the impact of the financial fiasco would be least on the African countries due to their limited exposure to structured financial products. However, this proved to be false. Ramlall (2009) highlighte d that the financial crisis increased the sensitivity of the stock market index of Mauritius to international markets (Mohamudally-Boolaky & Ramlall, 2010). ... The financial system of Mauritius is mainly bank-based with the banks representing 70 percent of the overall assets. In the â€Å"Financial Stability Report of the Bank of Mauritius† released in the year 2009 it has been stated that the recent credit fiasco did not have much impact on the indigenous banking sector. It is mainly because the banks in the country were not directly exposed to any toxic debt that affected the worldwide financial markets. The recent credit crisis has put forth the requirement to safeguard from vulnerabilities like rising foreign currency and credit risk, funding reliability and lending practices (Mohamudally-Boolaky & Ramlall, 2010). 1.2 Impact on financial parameters of Mauritian banks In a survey of Mauritian commercial banks and three important insurance companies it has been revealed that impact of the crisis was severe on the exports of the country with the mixed responses regarding the impact on the banks. As per this survey most of the banks witnessed a lag effect of the credit crisis mainly during the period 2009-10. Table 1- Impact of crisis on important banking ratios Source: (Mohamudally-Boolaky & Ramlall, 2010). The above table shows that the banking system in the country has emerged unscathed from the crisis. A rise in important financial parameters shows that the performance of the banks rose considerably. This implies that most of the banking activities are internal making it less risky as compared to those arising out of foreign operations (Mohamudally-Boolaky & Ramlall, 2010). The recent global financial crisis is reckoned as the worst credit crisis after the Great Depression. It initiated a number of policy actions by the central banks and governments across the world but

Personal statement Example | Topics and Well Written Essays - 500 words - 7

Personal Statement Example This made me feel completely at par with how I thought life should be for my own self. I have also played solo at the college level in a number of events. Even though I always want to perform at the very best, I get nervous when so many people are watching and their eyes are glued on to you. In essence, this makes a person feel good as well because he wants to give his utmost so that the audience could get enthralled with the music that is being played. The only riposte that I could muster was to play it well and give my best shot so that I could be satisfied with my music and the manner in which I made the people enjoy. The skills that I have learned through have been in the form of my preparation, organizing things and prioritizing other aspects of my daily routine. An example of this is my earnest desire to do something big within the gaining of mastery of guzheng. Since I worked my way through things, I found this to be a pattern which was unique to my personality and hence my skills and abilities adopted the same easily. This brings a sense of pride within my personality because I want to give my best and feel the glory that is coming within my own domains. I would always like to be at the very best because it is something that I am a part of and which I can do at the best of my skills and abilities. I have seen that I have changed a lot during the time that I have performed music for the people. It has made me feel that I am responsible for bringing a sense of excitement and enjoyment within their respective lives. The experience of performing in front of so many people is something that comes very naturally to me even though it gets to me sometimes with tiresome avenues opening up all the same. However, I appreciate how I take up the fields of excitement that people feel within their folds when I am playing music for them. I have seen that my life has changed quite a

3-Year Marketing Plan Essay Example for Free

3-Year Marketing Plan Essay Introduction Company G is a very well-known company in the electronics industry and is highly regarded by consumers for their high quality products and this new product line that is being introduced by Company G continues the excellence of quality for which they are known. The â€Å"Tub-Scrubbie† is an innovative new product that is a first in a new line of electronic home care products that is being introduced by Company G. The Tub-Scrubbie is an automatic bathtub scrubber that is designed to allow people the freedom to spend more time doing what’s important to them instead of working on household chores. Mission Statement â€Å"We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.† The Product The Tub-Scrubbie is an automatic bathtub scrubber that is completely self-contained and rechargeable. This product is designed to scrub the bathtub for those that are physically unable to do so themselves and for people whose lives are very busy and would rather be spending quality time with their family than spending extra time doing household chores. The Tub-Scrubbie is quick to set up and very simple to use. There are no complicated instructions, no small parts to lose or parts that easily break. The unit contains a cleanser and water reservoir that is easy to fill and holds 16 oz. of liquid which is enough for one use, an automatic timer which switches the unit off when the time has expired, replaceable bristle brushes that can be used on all surfaces and a metal tube frame set. To use, the metal tube frame is attached to the bathtub using spring tension rods, the  scrubber is filled with the no rinse cleaning solution and water mixture, the scrub unit is attached to the frame, turn on the unit and set the timer and let it go. The scrubber unit will spray the cleaning solution in 15 second intervals as it scrubs the tub. It will move along the metal frame and move up and down on the drop post to scrub the walls of the tub. Once it has completed two revolutions around the frame, the scrubber will detach from the drop tube and scrub the bottom of the tub until the timer shuts the unit off. Rinsing the tub is not required, the cleaning solution is designed to be â€Å"no rinse† and is non-toxic and will not damage surfaces with regular use. Consumer Product Classification After in-depth research, we have determined that the Tub-Scrubbie would be classified as a shopping item. Even though this item has several characteristics of being a convenience item, such as being low in price and being available in multiple sales outlets, and the purchase frequency is infrequent as a specialty item, it maintains the shopping item profile. The consumer factors that direct this product to the shopping item classification are a considerable planning time involved in making the purchase, the importance of a convenient location, the considerable comparison of price and quality. The marketing mix factors include a relatively short distribution channel, the sellers’ image is very important for the reliability and durability of the item and that this item can be sold and promoted by the producer and the seller of the item. Target Market The target market for the Tub-Scrubbie actually covers two different demographic groups. The first group type to target will be the elderly from the age of 55 and over and disabled people of any age that are living alone. The second group type to target for marketing are the people that are too busy to spend time doing household chores such as scrubbing the bathtub, this group will consist of parents with children that are enrolled in multiple after school activities and the overworked business professional. The elderly/disabled group will be in a very low income bracket, and may or may not have been educated, they will most likely be living on a pension,  retirement or collecting a monthly check from social security, their annual income will average $10,000 $25,000. This group will most likely be living alone in an apartment or single family home in the low income section of town that is situated close to strip mall type of shopping center, which may or may not have a major anchor store. The business professional group will be in the medium income bracket; this group will be highly educated, holding either a Bachelors or Master’s degree. They will be working hard and very long hours so that they can remain in their income bracket range. Their average income will be between $40,000 and $60,000, enough to cover their living expenses and small extravagances, but not enough that they can hire someone to do their housekeeping regularly. This group will be living in an apartment community or in a condominium that is located close to an upscale shopping center or mall. Competitive Situation Analysis Analysis of Competition using Porter’s 5 Forces Model The following is an overview of factors that may have an impact on the introduction and future sales of the Tub-Scrubbie. In the cleaning product market, consumers are always looking for a new and innovative way to take the work out of their daily house cleaning chores. Competitive Rivalry At this time there would be no direct competition for the Tub-Scrubbie. As the sales of this item rise, competitors will start to develop their version of this product, if we patent our item that will reduce exact replicas. With the introduction of the Tub-Scrubbie, the main competition would be the companies that produce the well-known tub and bathroom cleaners such as Clorox Co, Proctor Gamble and S.C. Johnson Son, Inc. Each of these companies holds at least 50% or more of the market share of the different cleaning products that customers have been using for years. Threat from New Entrants The home cleaning product market is extremely large and the competition is very high among the leaders of the industry, this makes entering this market very difficult. Due to the cost involved with entering the cleaning product  market, the threat from new entrants is relatively low. The internet can be used to monitor any new competition that may try to break into the market with similar products to ours. Threat from Buyers With the cleaning product market being as large as it is, the threat from individual consumers would be relatively low; they would have no effect on price or placement of the item. The threat from buyers would be greater, big box stores such as Wal-Mart and Target would be able to refuse to purchase the item unless they received a discount per number of units ordered, they would also have control of where the product would be placed in their stores. Internet sales would not be considered a threat from buyers; this would be set up as direct sales to consumers. Threat from Suppliers Since we would be producing the main product in our own factories, there is no threat from a manufacturing standpoint. We would partner with Clorox Inc to provide the cleaning solution for the Tub-Scrubbie. Since Clorox is a very large producer, the threat from this supplier would be very low. The only threat from supplies that we would face would be from the suppliers of the raw materials that we would use to create our products. The internet could be used to watch for disruption to the raw material chain. Threat from Substitutes In the beginning there will be very little threat from substitutes, at this time there is no product on the market that will directly compete with this item. After this item is introduced, other companies such as P G, 3M and Clorox will flood the market of their version of the Tub-Scrubbie, which will then introduce direct competition for our item. Most of the substitute products for the Tub-Scrubbie do not offer the convenience of the â€Å"automatic cleaning† feature of our product, there is only one product at this time that offers this feature which is the â€Å"Scrubbing Bubbles Automatic Shower Cleaner†. This product is designed to clean shower stalls, not bathtubs and therefore should not pose to be direct competition. The only alternatives that are available to our product would be the â€Å"old fashioned† way by using a scrub brush or sponge and liquid or powdered bathtub cleanser and water. The internet could be utilized to monitor similar products bei ng offered  worldwide. SWOT Analysis In this section, we have highlighted Company G’s strengths, weaknesses, opportunities and threats in the production and sales of the Tub-Scrubbie line of products. STRENGTHS *indicates core competency Well-known brand name Innovative products Outstanding product support WEAKNESSES New to cleaning product market Introducing a new concept in cleaning Dependent on partner companys cleaning product OPPORTUNITIES Online marketing Expanding into new market Partner with industry leader of cleaning products THREATS Replication by competitors Cleaning products already on the market Consumers unwilling to try a new product Strengths The first of our strengths which is also a core competency is that we have a very well-known brand name in the electronics market. We have a name that consumers know and trust for quality products and excellent customer service; consumers would be more likely to purchase our product. Our second strength, also one of our core competencies is that our company is known for its innovative new products. We have spearheaded many different markets with new products that consumers have not ever seen before and have done very well in sales with these products, capturing at least 10% of the market. Our third strength is our outstanding product support. We offer the most extensive and longest warranties on our products, combined with a money back guarantee if not satisfied. We also have an excellent customer service department that receives customer feedback and requests by email, phone or  instant chat and concentrates on resolving customer issues within 48 hours. Weaknesses The first weakness is that Company G is a new entrant to the cleaning product market. We will have many competitors that have been selling quality products in hundreds of different outlets for many years. Our next weakness is that we are introducing a new, modern concept in cleaning to an older market that is mainly reluctant to change. Many of the consumers in our target market are older people that are afraid of technology or just may feel that its just not clean if they dont scrub it themselves. Our third weakness would be Company Gs dependency on our partner company, Cloroxs’ name to sell our product. Since the Tub-Scrubbie will be sold with cleaning fluids provided by the Clorox Company, we are depending on their reputation and popularity in the industry to help sell our product, if their product doesnt sell, then ours wont either. Opportunities One of our first opportunities with this product is to expand on our internet sales opportunities. All of our products can be found online on hundreds of websites as well as direct sales, by offering this product online we can expand into new internet outlets that have not previously carried our electronics. Another opportunity that this product will give us is the advantage of expanding our company into an entirely new market. This will be Company Gs first venture into the cleaning product market which will give us the opportunity to introduce future cleaning products and expanding our sales into new territories. Our third opportunity is that we are going to partner with Clorox, which is one of the leaders in the cleaning industry. Their name is seminomas with clean and germ free and by partnering with Clorox, it will only boost initial sales as well as residual sales of the refill cleaning fluids. Threats One threat would be replication of our product by competitors. Once our Tub-Scubbie is introduced, there is a possibility of the market being flooded with similar products. Even though their design will be different, the concept will be the same, this will ultimately bring down our sales. Another threat would be the wide variety of cleaning products that are  already available on the market. Consumers are creatures of habit and have their favorite products that they buy repeatedly and they refuse to change, if they dont use Clorox products, they are not likely to purchase our product. A third threat is that many consumers are unwilling to try a new product that will change the method they use to clean their bathtub. Many people do not like change and are unwilling to buy something new, they may feel it wont clean as well as it should or that its just another electronic device that will break after a few months. Market Objectives Product Objective The main objective for the Tub-Scrubbie is to offer a quality product that is simple and ready to use, uses very little energy, is rechargeable and is covered by our 60 day money back guarantee and 1 year warranty. Price Objective The Tub-Scrubbie will be available at an introductory price of $29.99 and after 6 months the regular price will be $34.99. There will also be color varieties available at $39.99 and an upgraded model bundled with cleansers will be introduced after one year for $54.99. Place Objective The objective for placement of the Tub-Scrubbie will be to introduce the product in a partnership with the Wal-Mart and Sam’s Club Corporations by Dec of 2013 and by Feb 2014, the Tub-Scrubbie will be available in most retail outlets. Promotion Objective The objective for promotion of the Tub-Scrubbie is to gradually introduce our product to the public through television and radio advertisements, newspapers and holiday circulars and free standing store displays by the end of January 2014. Marketing Strategies In order to make this product successful in the market place, we must ensure that the consumers receive the superior quality products that they have come to expect from Company G. This entails providing our customers a long lasting product that is energy efficient, available in a variety of colors at an affordable cost. We have created a three stage marketing strategy for  the Tub-Scrubbie by first placing the item in one of the largest retailers during the holiday shopping season, setting a pricing plan that will fit into the budget of most of our consumers and by offering price reduction in lower income areas. Product Strategies The Tub-Scrubbie will be sold with rechargeable batteries and AC adapter. The Tub-Scrubbie will be covered by our standard 60 day money back guarantee and 1 year warranty. The Tub-Scrubbie will be fully assembled and ready to use out of the box. Price Strategies The Tub-Scrubbie will have an introductory price of $29.99, after 6 months the price will increase to $34.99. The Tub-Scrubbie will be offered in a variety of colors for $39.99. The Tub-Scrubbie will be offered in a bundle with a larger cleanser reservoir and 2 bottles of cleanser in their choice of color for $54.99. Place Strategies The Tub-Scrubbie will be launched in December of 2013 in all Wal-Mart and Sam’s Club stores. In January 2014, the Tub-Scrubbie will be released at all other major retailers such as Target, Raley’s, Bel Air and Nob Hill markets. By February 2014 the Tub-Scrubbie will be available at all smaller retailers and at online stores. Promotion Strategies In November of 2013, the Tub-Scrubbie will start to be featured in television and radio commercials sponsored by Wal-Mart. In December of 2013, the Tub-Scrubbie will be featured in holiday circulars and newspaper ads. In January of 2014, in stored displays will be set up at most retail outlets and $5.00 of coupons will be circulated as a â€Å"New Year cleanup special.† Tactics and Action Plan Shown below are the plans that have been put into place to carry out the objectives stated above. Each manager indicated will be responsible for completing the task by its due date. Product Action Plan Tactic Due Date Responsible Party Ensure that all packaging includes rechargeable batteries and AC cord Daily – As items are manufactured and packaged. Manufacturing Supervisor A copy of our guaranteed return policy and warranty are included with each unit. Daily – As items are manufactured and packaged. Manufacturing Supervisor Each unit is fully assembled and ready to operate out of the package. Daily – As items are manufactured and packaged. Quality Assurance Manager Price Action Plan Tactic Due Date Responsible Party Ensure that the packaging reflects the introductory price of $29.99 Daily through the first 6 months of production. Manufacturing Manager and Promotions Manager Ensure that the packaging with the color varieties indicate the correct color and the price of $39.99 Daily – As the items are manufactured and packaged. Manufacturing Manager Ensure that the packaging for the bundled enhanced product and cleaning fluids indicate the color of the unit as well as the price of $54.99 Daily – As the items are manufactured and packaged. Manufacturing Manager Place Action Plan Tactic Due Date Responsible Party Ensure that shipments have been received by all Wal-Mart and Sam’s Club distribution centers. November 1, 2013 Distribution Manager Ensure that shipments have been received by remaining large chain retailers. December 1, 2013 Distribution Manager Ensure that shipments have been received by all remaining retailers. January 15, 2013 Distribution Manager Promotion Action Plan Tactic Due Date Responsible Party Ensure that television and radio spots are ready to be aired. October 31, 2013 Promotion Manager Create and submit ads for circulars and newspapers. November 15, 2013 Promotion Manager Order POS merchandisers and distribute to retail outlets. November 30, 2013 Promotion Manager Monitoring Procedures In order to ensure that our marketing plan is achieving Company Gs desired goals, we must put into place and regularly review monitoring procedures. We will be using the following procedures from the first day that the product is introduced through the first 5 years of sales. Monitoring Activity Due Date/Frequency Responsible Party Overall Sales Volume Quarterly Distribution Manager Effectiveness of Advertisements End of each month Promotion Manager Accumulated Expenses Quarterly Accounting Manager Customer Satisfaction End of each month Customer Service Manager

Mastering the Art of Losing in Elizabeth Bishop’s Poem, One Art :: Elizabeth Bishop’s One Art

Mastering the Art of Losing in Elizabeth Bishop’s Poem, One Art In the poem â€Å" One Art† by Elizabeth Bishop, the act of losing is raised to the level of an art form. Losing is, according to Bishop, something not to be mastered or dreaded. However, the irony is that Bishop struggles to believe her own hypothesis-- that losing â€Å"... isn’t hard to master...† yet â€Å"... is no disaster...† ( lines 1-3). Naming the poem â€Å" One Art† was done to show that the art of losing is one of many and loss is not to be taken as disaster or failure. Bishop maintains that most physical things, such as keys and watches, possess the inherent the desire to be lost. She knows that society is familiar with everyday loss, such as keys. Mastering this practice seems uniform and Bishop tries to convince that it is not disaster. However in line 10, the diction switches from the third person to being the first person narrator. Now, the loss is personal- that of a person or relationship. She is not only convincing everyone else that loss is no importance but trying and hoping to convince herself as well. The contrast here is, that both physical things and mental desires can be lost, but they should be taken emotionally the same, as suggested. Bishop writes with humor and makes tragedy into a parody. Exclamation marks and a clever rhyming scheme helps to create a silly sing- song poem, justifying that losing things mentally and physically has no shame. In this villanelle the rhyme scheme employed is A-B-A, with continual repetition of the words â€Å"master† and â€Å" disaster", reinforcing the universal point that: The art of losing isn’t hard to master so many things seem filled with the intent to be lost that their loss is no disaster. ( lines 1-3) Stating â€Å"Write It† ( line 19) , â€Å" And Look!† ( line 10) are climactic points in which the speaker wishes to believe herself, that losing really is no disaster, so she must see it, and write it. In the beginning, the poem seems bubbly and unremorseful but as it develops, the speaker shows her real passion for something lost, â€Å".

American Government: The Bill of Rights

The Bill of Rights is the first ten of the amendments in the United States Constitution which was ratified in 1789. The Bill of Rights was drafted to limit the powers of the federal government and to enhance protection for all of the individual citizens.Amongst the rights that the Bill of Rights promotes are the following: (1) right to speech; (2) freedom of the press and religion; (3) right to keep and bear arms; (4) freedom of assembly; (5) freedom to petition; (6) protection from unreasonable search and seizure; (7) protection against cruel punishment; (8) freedom from self incrimination; (9) right to speedy and impartial trial; (10) and representation by counsel (â€Å"United States Constitution†).The Bill of Rights is an essential and fundamental part of the United States Constitution, as it mirrors the struggle of the citizens to fight for their freedom and rights. The ratification of the Bill of Rights came from the government's purpose of protecting the individual righ ts. Democracy and liberty were amongst the top priorities in drafting the bill. These two have become the main aspects of the framework for shaping the way policies and laws were formulated (â€Å"The Bill of Rights† and â€Å"The New Nation†).However, there were still flaws and issues that the bill was not able to cater to. Although the intention of the bill was to provide protection for individuals, there were issues relative to it that weren't tackled in the bill. For example, slave trade wasn't given priority in the bill of rights which made the issue even worse during the Civil War (â€Å"The New Nation†). But nonetheless, the Bill of Rights still stands as the heart and soul of the American Consitituion as it reflects all the struggles towards freedom by the American community.Works Cited The Bill of Rights: A Brief History. 4 March 2002. American Civil Liberties Union. 20 February 2008 The New Nation (1790-1828). (n. d. ) America's Library. 20 February 2 008 United States Constitution. (n. d. ) Cornell University Law School. 20 February 2008